The fridge is starting to look healthy again after the festive feast, the kids are back in school and even though it has only been a couple of weeks, normality has set in. Your thoughts may have wandered to selling your home, as one of your goals for this year is to move. This is a huge and emotive decision, and when the time feels right you will need an estate agent. On the surface you may believe that we are all more or less the same; at the end of the day, we all sell and let property. But when you dig a little deeper and listen to each agent’s offering, you will see that they are all unique in their own way. Just like no two football teams are the same, they all play football but some will be champions, whilst others fail. So how can you judge the good from the bad, the proactive from the reactive? How your property is marketed and presented to buyers can make a real difference. With thousands of properties to view online you need to ensure that the agent you choose will make it stand out from the crowd. From premium and featured listings, to subscriptions to the top property portals such as Rightmove and Zoopla, floorplans, video tours and of course high quality photography, there are many factors to take into account. Look through prospective agents’ listings; if the images don’t impress you, how will they catch the interest of potential buyers? I’m a bit obsessed with trialing and implementing new tech; anything I feel enhances and simplifies the process for our clients and team, I’m typically leading the way in that area. In addition, I also look outside our industry for ideas and best practice that we can bring back into the business. This being said, all this innovation is only as good as the people who deliver it. The real key to selling your home is the people you place your trust in. You don’t just need a dynamic and driven agent, you also need someone who is sensitive, considerate and cares. These are qualities that can’t be bought, sold or taught, they are embedded within us, and are qualities that I believe are essential when selling your home. Finding the right people is often challenging, but also rewarding. Our team work as a cohesive unit; they embrace our core values and as professionals are dedicated to delivering an experience you will remember for all the right reasons. Honesty plays a key role; we are not an agency who will tell you what you want to hear, we tell the truth no matter how difficult, but also present you with solutions. If you have any questions for me or the team you can reach us on 01202 721999 or drop us an email firstname.lastname@example.org. We’d be delighted to help!